Aspirers preferably aged 16-20 who seek
status and dreams, by showing the main character reach her goal through
determination and endeavouring attributes they will see they have to work for
their dreams.
Resigned - typically 30-50 - Seeks survival. Rigid and authoritarian values.
Interested in the past and tradition. Brand choice stresses safety, familiarity
and economy.
Succeeders - Seeks
control.
Strong goals, confidence, work ethic, and organisation. Supports stability.
Brand choice based on self-reward and equality. Typically higher management and
professionals.
Strugglers - Seeks
escape.
Alienated and disorganised. Few resources beyond physical skills. Brand choice
involves impact and sensation.
Reformers - Seeks
enlightenment.
Freedom of restrictions and personal growth. Social awareness and independent
judgement.
By researching all these different types of target audiences, it will allow me to finally pick one I specifically want to target. I may even add a secondary audience. Looking at this, it will aid me into heightening my knowledge about which audiences watch a dramas.
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