Title Sequence Research

As a class, we were told to look into research of many types of title sequence designers. This will enable us to gather more of an understanding of how creative designers can alter their production depending on each genre. For example, Saul Bass has approached many genre of films but still keep his iconic style prominent.
Saul Bass:

With Saul bass, he uses a lot of simplistic and abstract lines that aid him in conveying his story line; paying close attention to the genre. Not With My Wife, You Don't! is a comedic drama so his approach for the title sequence isn't very serious, mostly hinting that the imperfect fonts and sporadic lines connote the type of story that's approaching; Not With My Wife You Don't! immediately suggests there's conflict which, again, is suggested through the red on the commanding sentence, "You Don't" the red emphasises danger etc.

 Karin Fong:
Karin Fong is a more modernised graphic designer, I looked at her because she has done title sequences for dramas which is the genre I wish to do. However, she also has influence from Saul Bass which is key to realise that many present designers still look back for a foundation for their recent work, especially with "Pink Panther". She doesn't take work far too seriously, Fong lets her creative imagination have no boundaries which is evident in her title sequences for adaptation of, "Rubicon".

Genre film case studies

Submarine
Juno

Title Sequence Study: Juno

Juno, released in 2007, is a feel-good coming of age story about a young girl, Juno, played by Ellen Page who is struck with an unexpected pregnancy. Being a comedic and witty movie, I like the stylistics of this production because it quirky title sequence to the funny one-liners is where I seek influence from.

Initially doing fantastic in the box office, with a production budget of $7.5 Million it obtained an amazing $143,495,265. Being popular amongst the younger audience, it's hilarious to see the common stereotype of how young teens are just being "knocked-up" and not getting as far in life. From drinking a gallon of Sunny-D to getting pregnant, really shows dramatic irony between a child and adult. The protagonist 16 year old, conceives the child with her best-friend, Bleeker, but whilst in the controversial abortion clinic; Juno dramatically changes her mind and wants to give her child up for adoption and carry on with high-school. This is where the story line takes off. 

Title sequence -

The title sequence for "Juno" starts off in reality, showing the protagonist in a red hoodie and jeans whilst holding a gallon of juice. This immediately indicates to the audience, she's a young and average girl due to her costuming as well as drinking juice straight from the bottle. Also, she's wearing black converse trainers which is joint with the stereotype of the youth culture. The medium long-shot, tracks left whilst the main character is walking - showing her journey.

Whilst she's walking, you see the main character walking past average and every-day shops, such as a barbers, nail shop and a music shop. This indicates she is living a normal life within a normal and working class setting. Even her body language even proves her age, walking like a "common" teenager, throwing litter and playing around.



The camera changes to following Juno from behind, she alters from walking normally to playing around and pretending to balance. This reinforces how the audience will gather the young age of the protagonist. Furthermore, the point of view show from Juno proves this story is a narrative from her angle. The shot then ends with Juno throwing her juice and walking into a drug store. Emphasising her youth.

The soundtrack is very uplifting and quirky, the lyrics are relating to a love narrative "if you are the floor, i'd be the rug" this indicates that there may be love within the storyline; leaving an enigma for the audience to feel curious about who she will fall for.