Above is the screenplay from "Very Good Girls" as you can see, there are elements of light and dark lighting, emphasising the importance of light to portray the emotions of teenagers.
I also noticed there's a familiar typography theme throughout all of these movies, they use a very simplistic or cartoonish font; making it overall aesthetically pleasing, having each frame looking "Instagram" worthy.
On the same hand, costuming is also a significant aspect to address when the movie is targeted at teenagers. As sometimes they seek influence from characters, they may want to look like them so using trendy outfits it will be a key aspect that could make the movie successful.
I believe the producers do this to ensure their movie becomes a major success; as social media is significant to teenager's lives, it's much different from how the audience consume movies from fifty years ago. For example, in our present times people create a thing called "fan bases" which is literally a group of fans supporting something, with websites like "tumblr" "Instagram" and "twitter" there's a platform for these teenagers to exert their opinions of the movies; creating an exchange. So by making the movie beautifully appealing, as I experience it first handily especially seeing teens favour photography etc. It will be an intelligent move to take; cinematography wise.
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